CORE POWER
CORE POWER
Core Power is a nationally recognized workout recovery drink owned and operated by Fairlife. The campaign they were seeking was a series of videos around ESPN’s College Game Day
BACK STORY
Our agent partner Relevant 24 won a bid with their creative brief on 4 commercials for the ESPN college Game day campaign. Schloss Films was awarded as the production partner to produce, direct and edit the advertisements. Since all of the creative briefs took place in a school setting and high schools were on summer break, we looked to local high schools for locations.
BACK STORY
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THE PRODUCTION
The production crew was twelve creatives strong along with four representatives from Fair Life and the creative director from Relevant 24. On a two day shoot with four principle actors and 20 extras, we executed the creative brief and came out with 8 total advertisements including the social media version.
THE RESULTS
A successful video campaign generating over 500,000 views in total and happy Core Power client
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