EUCLID
EUCLID
Euclid is a smart measuring cup designed by former Google engineer, Joshua Redstone. Joshua wanted to create a kick-starter for his new product venture and reached out to schloss films to create video and photography content.
BACK STORY
Like most videos, we started with the concept. We felt it was important for the creator to appear in the video since the audience is investing in the creator as well as the brand. The decision was to design a voice over of Joshua’s story to carry over the demonstrative visuals. With a limited budget Schloss films devised a story and concept to yield the most video and photography content out of a single day of field production.
BACK STORY
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THE PRODUCTION
The video production called for a single location , hand model, Director, DP, Gaffer, Food stylist, Photographer and PA.
THE RESULTS
The video and photography was used to design the kickstarter and helped raise $149,000 in 15 days which exceeded the projects goal and funded Euclid.
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