MATTRESS FIRM

MATTRESS FIRM

In collaboration with our agency partner Relevant 24, we created a social media video campaign consisting of 4 separate digital commercials that were edited into a total of 10 videos. Oh, did we mention we had only 6 hours of time with our talent Simone Biles?

BACK STORY

Mattress Firm was looking for a way to utilize their signed athlete, Simone Biles in a way that the world hasn’t seen yet. Everyone knows Simone Biles as the All-American 2 times world champion but who is she behind the scenes and how does that tie into the Mattress Firm Brand?

That question was all we needed to get the creative juices flowing. The creative direction was to create a campaign around the importance of sleep by capturing funny mistakes we make when we don’t get good sleep.

BACK STORY

Mattress Firm was looking for a way to utilize their signed athlete, Simone Biles in a way that the world hasn’t seen yet. Everyone knows Simone Biles as the All-American 2 times world champion but who is she behind the scenes and how does that tie into the Mattress Firm Brand?

That question was all we needed to get the creative juices flowing. The creative direction was to create a campaign around the importance of sleep by capturing funny mistakes we make when we don’t get good sleep.

THE PRODUCTION

The Schloss Films Production crew led by Director Steven Schloss and assisted by Producer Michael Bowes, traveled to Houston Texas and secured a location, gaffer, sound mixer, grip truck, Hair & Make-up artist, Wardrobe artist and additional crew members. Total crew members on set were 20.

THE RESULTS

The videos received a total of 371,681 views within a month of them being posted solely from Simone Biles Instagram alone.

GET A QUOTE

Interested in getting a quote from the best video production company in Boston for your next project? Fill out the form below and our team will get back to you within 24 business hours to discuss pricing and production options.

Get A Quote Footer